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BuzzIndian Premier League Sponsors
YouTube an online video sharing service owned by Google, will live broadcast all the 60 matches of IPL season 3. YouTube has signed up with Hero Honda, HSBC, Samsung, Videocon and HUL.
All the 60 matches will be available live on YouTube for Internet Users. Google is the latest sponsor of the IPL 2010.
The long lobby of sponsors includes : Dr. Vijay Mallya, India Cements / N Srinivasan, GMR, Deccan Chronicle, Emerging Media, Shah Rukh Khan,Juhi Chawla Mehta, Preity Zinta, Ness Wadia , Karan Paul, Mukesh Ambani/ Reliance Industries Limited and more.
Hero Honda has been selected as an associate sponsor for five years in a deal worth US$22.5 million.
DLF Universal secured exclusive rights to the Indian Premier League title sponsorship over US$50 million for five years.
Pepsi secured the title as the tournament's Official Beverage by signing a five year deal worth USD 12.5 Million.
Kingfisher Airlines has been named IPL's umpire partner with rights to advertise of umpire's clothes and also sponsoring third umpire decisions for five years. The deal is aroud US$ 26.5 million.
Indian Premier League Revenue Sharing
- Television rights in United Kingdom sold to ITV.
- Deferred Live streaming available on YouTube(not in US).
- Theatre rights sold to UFO Moviez.
- Karbonn Mobiles is the title sponsor of IPL Nights', a show available on MTV. Deal was of Rs. 32 crore for the current year.
- Tyre gaint MRF Tyres investing Rs 16 crore to sponsor the blomps.
- DLF-IPL and MAXX, a leading mobile manufacturer, have signed a deal of Rs 60 crore for being the Strategic Time Out(STO) partner for 3 years.
- Colors(an entertainment channel) has entered into a 3 year deal of Rs 600 crore.
The Broadcaster of IPL 2011 would be as follow
| Winning Bidder | Regional Broadcast Rights |
|---|---|
| Sony / World Sport Group | India |
| ONE HD | Australia: Free-to-air HD and SD television. Owned by Network TEN. |
| Sky Television Network | New Zealand |
| PCCW | Hong Kong: Broadcast on Now Sports. |
| StarHub | Singapore: Broadcast on Cricket Extra. |
| Astro | Malaysia: Broadcast Astro Box Office Sport. |
| SuperSport | Central Africa, South Africa and Niger |
| Arab Digital Distribution | United Arab Emirates, Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Palestine, Saudi Arabia, Syria, Turkey, Algeria, Morocco, Tunisia, Egypt, Sudan, Libya, Nigeria |
| GEO Super | Pakistan |
| Willow TV | Rights to distribute on television, radio, broadband and Internet, for the IPL 2011 in North America. |
| DirecTV | United States: Exclusive broadcast rights on IPL CricketTicket. |
| Asian Television Network | Canada: Aired on Pay-per-view channel. Aired on XM Radio's ATN-Asian Radio as well. |
| SportsMax | Caribbean Zone |
| ITV | United Kingdom: Broadcast on ITV4. |