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BuzzIndian Premier League Sponsors
YouTube an online video sharing service owned by Google, will live broadcast all the 60 matches of IPL season 3. YouTube has signed up with Hero Honda, HSBC, Samsung, Videocon and HUL.
All the 60 matches will be available live on YouTube for Internet Users. Google is the latest sponsor of the IPL 2010.
The long lobby of sponsors includes : Dr. Vijay Mallya, India Cements / N Srinivasan, GMR, Deccan Chronicle, Emerging Media, Shah Rukh Khan,Juhi Chawla Mehta, Preity Zinta, Ness Wadia , Karan Paul, Mukesh Ambani/ Reliance Industries Limited and more.
Hero Honda has been selected as an associate sponsor for five years in a deal worth US$22.5 million.
DLF Universal secured exclusive rights to the Indian Premier League title sponsorship over US$50 million for five years.
Pepsi secured the title as the tournament's Official Beverage by signing a five year deal worth USD 12.5 Million.
Kingfisher Airlines has been named IPL's umpire partner with rights to advertise of umpire's clothes and also sponsoring third umpire decisions for five years. The deal is aroud US$ 26.5 million.
DLF - Indian Premier League Franchises
| Franchise | Owner(s) | Price (USD) |
| MUMBAI INDIANS | Mukesh Ambani and Reliance Industries Limited | $111.9 million |
| BANGALORE ROYAL CHALLENGERS | Dr. Vijay Mallya and UB group | $111.6 million |
| DECCAN CHARGERS | Deccan Chronicle | $107 million |
| CHENNAI SUPER KINGS | India Cements and N Srinivasan | $91 million |
| DELHI DAREDEVILS | GMR Holdings | $84 million |
| KINGS XI PUNJAB | Preity Zinta, Ness Wadia, Karan Paul (Apeejay Surendera Group) and Mohit Burman (Dabur) | $76 million |
| KOLKATA KNIGHT RIDERS | Shah Rukh Khan, Juhi Chawla Mehta and Jai Mehta | $75.09 million |
| RAJASTHAN ROYALS | Emerging Media: (Manoj Badale, Lachlan Murdoch, Suresh Chellaram) | $67 million |